Forest Strategy Dashboard

六個完整月份 window：2025-11-01 至 2026-04-30 · Data sources: Appfigures, BigQuery Firebase, Supabase cohort conversion
Monthly windows × 6
Apr Total Revenue
$146.8K
+14.9%
revenue recovered close to Jan high
Apr MRR
$89.8K
+23.7%
subscription stock acceleration
Apr Active Paying Subs
50.2K
+18.7%
main active subs metric
Apr Downloads
669.2K
-10.2%
top-of-funnel volume
Apr DAU Avg
415.3K
+6.1%
platform-summed Firebase DAU
Apr D7 Activation
33.1%
partial mature
Apr cohorts through 4/27
1 月是 step-up，不是基線Jan Revenue +17.0%、MRR +84.5% vs Nov；接著 Feb revenue 回落，但 MRR / paying subs 繼續成長。
4 月是 stock accelerationMRR MoM +23.7%，Active Paying Subs MoM +18.7%；subscription base 真的變厚。
成長品質要防守Apr cancellations 7.0K，隨付費基底放大；May-Jun 要把 renewal protection 放入 strategy。

Revenue Composition

Total revenue split into subscription vs non-sub IAP.

$0$45.0K$90.1K$135.1K$180.1KNovDecJanFebMarAprSubscriptionNon-sub IAP

Subscription Stock

MRR should be read with Active Paying Subs, not all-active including trials.

$0$24.2K$48.5K$72.7K$97.0KNovDecJanFebMarAprMRRActive Paying Subs

Top of Funnel

Appfigures standard downloads and Firebase new users.

0283.7K567.3K851.0K1.13MNovDecJanFebMarAprDownloadsNew Users

Usage Stock

Firebase DAU average and MAU are platform-summed, not cross-platform deduped.

0767.5K1.54M2.30M3.07MNovDecJanFebMarAprDAU AvgMAU

Conversion Cohort

Supabase cohort conversion. Nov/Dec unavailable; April sub conversion uses maturity-adjusted window shifted 14 days.

0.0%11.8%23.6%35.4%47.2%NovDecJanFebMarAprTrial RateSub RateTrial → Paid

Activation and Retention

D7 activation = >=2 successful trees within 7 days. April uses mature cohorts through Apr 27.

0.0%10.2%20.4%30.6%40.7%NovDecJanFebMarAprD7 ActivationD1 RetentionD7 Retention

Subscription Flow

New / trial conversions / renewals are growth inputs; cancellations are the counterforce.

03.3K6.6K9.8K13.1KNovDecJanFebMarAprNet FlowCancellations

Top Markets by Revenue

Six-month total revenue, all platforms.

US
$160.1K
CN
$98.3K
DE
$54.6K
GB
$53.6K
BR
$36.4K
SA
$30.9K
TR
$25.5K
FR
$21.5K
AU
$20.7K
CA
$19.7K

Monthly Scorecard

Core strategy metrics by month.

MonthTotal RevRev MoMMRRMRR MoMPaying SubsPaying MoMDownloadsDAU AvgD7 Activation
Nov 2025$111.3K—$31.2K—19.0K—621.5K418.9K35.5%
Dec 2025$133.9K+20.4%$42.9K+37.4%25.0K+31.8%724.3K403.4K32.8%
Jan 2026$156.6K+17.0%$57.6K+34.2%31.8K+27.2%767.6K414.5K34.7%
Feb 2026$114.4K-26.9%$64.4K+11.8%35.8K+12.6%588.5K385.9K31.9%
Mar 2026$127.8K+11.6%$72.6K+12.7%42.3K+18.1%745.0K391.5K31.3%
Apr 2026$146.8K+14.9%$89.8K+23.7%50.2K+18.7%669.2K415.3K33.1%

Market Scorecard

Top markets by six-month revenue; Apr MoM shown for latest movement.

Market6M RevenueApr RevenueApr MoM
US$160.1K$28.8K+10.5%
CN$98.3K$19.0K+7.3%
DE$54.6K$8.4K+17.5%
GB$53.6K$10.0K+32.1%
BR$36.4K$7.7K-13.3%
SA$30.9K$6.6K+55.9%
TR$25.5K$5.0K+39.2%
FR$21.5K$4.0K+50.1%
AU$20.7K$4.3K+1.9%
CA$19.7K$3.9K+36.1%
JP$17.4K$3.2K+9.5%
IN$17.2K$2.9K+2.1%

Cohort Conversion Scorecard

Conversion source has limited historical availability before Jan.

MonthTrial RateSub RateTrial → PaidNote
Nov 2025———no cohort data
Dec 2025———no cohort data
Jan 20260.2%0.0%0.0%sub window shifted 14d
Feb 20261.7%0.5%43.7%sub window shifted 14d
Mar 20261.9%0.5%26.5%sub window shifted 14d
Apr 20261.9%0.5%27.3%sub window shifted 14d

Strategy Read

The next two months should not be managed as pure acquisition. The healthier frame is: protect the growing paying base, keep annual-value paths strong, and run country-specific conversion work in US / CN / UK / DE / BR while treating India and other high-volume markets as activation-learning surfaces.

Data Notes